V ponedeljek, 6. septembra 2021, bo ob 16.00 uri prek spletnih orodij na daljavo izvedeno
predavanje v okviru PONEDELJKOVEGA SEMINARJA RAČUNALNIŠTVA IN INFORMATIKE
Oddelkov za Informacijske znanosti in tehnologije UP FAMNIT in UP IAM.

ČAS/PROSTOR: 6. september 2021 ob 16.00 na daljavo

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PREDAVATELJ: Nuwan T. ATTYGALLE
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Nuwan Tharanga Attygalle is a PhD student in Computer Science in the field of Human-Computer interactions and a teaching assistant at the University of Primorska, Faculty of Mathematics, Natural Sciences and Information Technologies. He is also a member of the HICUP Lab at the Department of Information Sciences and Technologies.

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NASLOV: Interactive Web Documentaries: A Case Study of Video Viewing Behaviour on iOtok
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POVZETEK:

In this study, we explore video viewing behaviour when videos are wrapped in interactive content in the case of iOtok, a 13-episodes web documentary series. The interaction and viewing data were collected over a period of one year, providing a dataset of more than 12200 total video views by 6000 users. Standard metrics (video views, percentage viewed, number of sessions) show higher active participation for registered users compared to unregistered users. Results also indicate that serialisation over multiple weeks is an effective strategy for audience building over a long period of time without negatively affecting video views. In viewing behaviour analysis, we focused on three perspectives: (i) regularity (watching on a weekly basis or not), (ii) intensity (number of videos per session) and (iii) order of watching. We performed a perspective based and combined perspectives analysis involving manual coding techniques, rule-based and k-means clustering algorithms to reveal different user profiles (intermittent, exemplary, detached, enthusiastic users, and nibblers) and highlight further viewing behaviour differences (e.g. post-series users binge-watched more than concurrent users during first 13 weeks while the series was weekly released). We discuss how these results can be used to inform the design and promotion of future web documentaries.

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Predavanje bo potekalo v angleškem jeziku prek spletnega orodja Zoom.
Do predavanja dostopate tako, da se povežete prek sledeče povezave:

https://upr-si.zoom.us/j/297328207?pwd=S3Zpdk1VR3pjckNtWkQwKzlvcDR5UT09

Vabljeni!